Digital Marketing Specialist

🚀 Role Overview

We are looking for a creative and data-driven Digital Marketing Specialist to plan, execute, and optimize our online marketing efforts. You will be responsible for driving brand awareness, lead generation, and customer engagement through various digital channels.

🛠️ Key Responsibilities

• Plan and execute digital marketing campaigns (SEO, SEM, Social Media, Email)
• Manage and optimize paid advertising campaigns (Google Ads, Meta Ads)
• Develop and manage content for websites, blogs, and social platforms
• Monitor website traffic and campaign performance using analytics tools
• Improve search engine rankings through SEO strategies
• Generate leads and track conversions
• Collaborate with design and development teams
• Stay updated with latest digital marketing trends and tools
• Prepare performance reports and insights

🎯 Required Skills

• Strong knowledge of SEO, SEM, and social media marketing
• Experience with Google Ads, Facebook/Instagram Ads
• Familiarity with tools like Google Analytics, Search Console
• Content creation and copywriting skills
• Understanding of conversion optimization and lead generation
• Basic knowledge of HTML, CSS, and web analytics
• Strong analytical and problem-solving skills

💡 Preferred Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• Experience in digital marketing or growth marketing roles
• Knowledge of marketing automation tools
• Experience with CRM tools and email marketing platforms
• Certifications in Google Ads, SEO, or Digital Marketing

🌱 What We Offer

• Opportunity to work on diverse marketing campaigns
• Flexible and creative work environment
• Growth opportunities in a startup ecosystem
• Collaborative and innovative team culture

📌 Experience

1–5 years (Flexible based on expertise)

📍 Location

Remote / On-site / Hybrid